NIKE Stock Dips 9% in a Month: Is it Time to Buy or Stay Cautious?

NIKE Inc. (NKE) stock has been in deep trouble in recent months due to tough operating conditions, led by weakness in its lifestyle segment and a decline in digital sales, reflecting shifting consumer preferences. The company is also grappling with lower retail traffic and sell-through rates in Greater China, a key market in its global strategy. These factors have contributed to slower revenue growth and tighter profit margins. Additionally, the NKE stock has been facing headwinds related to the tariff impo ...