WLY(000858) 央视网·2025-04-28 21:13Group 1 - The launch ceremony of "Ritual China" by the Central Radio and Television Station (CRTV) and the new product release by Wuliangye took place in Beijing, emphasizing the importance of ritual culture in Chinese heritage [3][4] - Wuliangye has collaborated with CRTV for three consecutive years, achieving over 50 billion in brand exposure, highlighting the effectiveness of their partnership in enhancing brand visibility [4][6] - "Ritual China" is a key cultural project of CRTV, set to premiere on the CCTV Comprehensive Channel and Chinese International Channel during the Mid-Autumn Festival in 2025, showcasing a blend of virtual scenarios and humanistic exploration [4][10] Group 2 - Wuliangye's traditional brewing techniques were presented at the event, introducing new product lines such as "Wishing You Smooth Sailing," "Full Moon and Reunion," and the "Old Wine" series, along with the Wuliang Strong Aroma series [8] - The partnership with CRTV allows Wuliangye to connect emotionally with global Chinese communities, aiming to create a tangible representation of Chinese "Ritual Culture" [10]