Amazon Prime Day to return in July despite threat of tariffs

Group 1 - Amazon is set to bring back its annual sales event, Prime Day, in July, but consumer demand may be affected by potential tariff increases [1][3] - The White House criticized Amazon's decision to display tariff costs as a "hostile and political act," urging Americans to buy domestic products [2] - Some Amazon sellers are reportedly withdrawing from Prime Day or reducing discounted merchandise due to tariff pressures [3] Group 2 - Prime Day typically boosts sales during a slower time of the year, with small and medium-sized businesses accounting for over 60% of sales on Amazon's platform [4] - Last year, Prime Day saw over 200 million items sold, marking the highest sales for any Prime Day event to date [4] - This year's Prime Day will feature deals across more than 35 categories, including electronics, kitchen, beauty, and apparel, with a focus on "socially trending items" [5] Group 3 - Prime Day will be held in Ireland for the first time and will return to various global markets, including the U.S., U.K., and several other countries [6] - Amazon has launched a new luxury goods selection curated by Saks, featuring top brands such as Dolce & Gabbana and Stella McCartney [7]