Meta is tapping creators for help as it takes on ChatGPT with a new AI app

Core Insights - Meta has launched a stand-alone Meta AI app, coinciding with its first AI developer event, LlamaCon, with nearly a billion users currently utilizing Meta AI across its platforms [1][2] - The app features a personalized AI assistant built on the Llama 4 model, which learns user preferences and includes a social feed for sharing AI prompts [2][3] Group 1: App Features - The Meta AI app allows users to interact with an AI assistant, offering personalized experiences and a social feed for sharing prompts, distinguishing it from competitors like ChatGPT [2] - The app serves as a companion for Meta's AI-powered Ray-Ban glasses, enhancing its utility [2] - Users can share prompts publicly, with the initial feed populated by Meta employees and content creators to avoid a lack of content at launch [3][4] Group 2: Creator Engagement - Meta has actively onboarded content creators to populate the app's feed, providing them early access without financial compensation [4] - The app's feed features a variety of prompts, including creative and humorous content shared by influencers, showcasing the potential for new forms of content creation [5][8] - The educational aspect of the app encourages users to share prompts to inspire others, fostering a community of learning [8][9] Group 3: Social Features and Limitations - While users can interact with posts through likes and replies, the app lacks comprehensive social media functionalities, such as following profiles or searching for creators [7] - The current focus is on learning how to effectively prompt the AI rather than building a following, indicating a different approach to content creation [6][8]