The Trade Desk vs. Magnite: Which Ad Tech Stock is the Smarter Buy?

The Trade Desk, Inc. (TTD) and Magnite, Inc. (MGNI) are players in the digital advertising technology space. TTD operates a leading demand-side platform, which aids advertisers in focusing on data-driven advertising. Magnite is a supply-side platform (SSP) that helps publishers manage and sell their ad inventory across various formats like streaming, online video, display and audio. Digital advertising spend is expected to be driven by increasing mobile penetration, social media platforms, and programmatic ...