Core Insights - Scuderia Ferrari and HP Inc. have launched a special co-designed livery for the Miami Grand Prix, marking the first year of their title partnership [2][12] - The livery features a combination of Ferrari red and HP's signature white and electric blue, utilizing new co-engineered technologies for enhanced design and performance [3][4] Collaboration and Innovation - The development of the Miami livery exemplifies the ongoing collaboration between HP and Ferrari engineers, focusing on innovative materials and technologies [4][5] - The new film used for the car wrap is up to 14% lighter and 17% thinner than previous technologies, while being PVC-free and fully recyclable [5][6] Design and Aesthetics - The special livery includes asymmetric graphic elements for the first time in Scuderia Ferrari's history, with touches of HP's electric blue and white wheels [7][8] - This design reflects the shared ambition of both companies to push the boundaries of technology and creativity [8][15] Technological Integration - HP's technology is transforming Ferrari's working environment, with the installation of advanced laptops, monitors, and workstations to enhance productivity and collaboration [9][10] - The partnership aims to create a positive working environment, promoting fulfillment and efficiency among employees [10][16] Fan Engagement and Experience - Various activities will take place in the HP Experience area at the Wynwood Marketplace, showcasing how HP technology supports Scuderia Ferrari [13] - The drivers' race suits and helmets will also match the special livery, enhancing the overall fan experience at the Miami GP [13] Leadership Statements - HP's CEO Enrique Lores emphasized the collaboration as a testament to pushing the boundaries of technology and innovation [14] - Ferrari's CEO Benedetto Vigna highlighted the partnership's impact on daily operations and the shared vision for future advancements [16]
Scuderia Ferrari and HP Fuse Technology and Design with Special Livery for Miami Grand Prix