IBM(IBM) Prnewswire·2025-05-01 04:00Core Insights - IBM and Scuderia Ferrari HP have launched a reimagined mobile app aimed at enhancing the experience for the global fanbase of nearly 400 million Tifosi [1][2] - The app features AI-powered functionalities, including Race Centre, Italian language support, race summaries, and fan polls, designed to provide a more immersive experience [2][5] - Continuous updates and new features will be rolled out throughout 2025 to deepen fan engagement and connection with the Scuderia Ferrari HP team [3][5] Company and Industry Developments - The app incorporates IBM's watsonx technology to deliver personalized and interactive experiences for fans year-round [3][4] - New features include AI-generated race summaries, post-race insights, historical data comparisons, fan messaging capabilities, and interactive polls [6][7] - The collaboration between IBM and Ferrari emphasizes a shared commitment to innovation and excellence, aiming to create a digital experience that reflects the Ferrari brand [4][7]