UFC® AND HPNOTIQ ANNOUNCE MULTIYEAR MARKETING PARTNERSHIP

LAS VEGAS, May 1, 2025 /PRNewswire/ -- UFC®, the world's premier mixed martial arts organization, and Hpnotiq, the iconic blue liqueur loved for its nostalgic 2000s appeal and its rising popularity among millennials and Gen Z, today announced a new multiyear marketing partnership that will showcase Hpnotiq within a selection of UFC's biggest events. UFC / HPNOTIQ Under the new agreement, Hpnotiq will become an Official Partner of UFC and will strategically activate its brand within a selection of UFC e ...