NORDSTROM NYC INTRODUCES NEW BALANCE @ THE CORNER

Core Concept - Nordstrom has launched a limited-time pop-up shop called New Balance @ The Corner, celebrating the intersection of sport and culture through immersive experiences and product offerings [1][2] Group 1: Event Details - The pop-up shop will run for three months, marking the longest feature of a brand at The Corner in Nordstrom's NYC flagship [1] - The initial theme, "Grey Days," will focus on New Balance's signature color and include new and classic products along with community-centered activations [2] - The shop will transition themes monthly, with "Found In New York" planned for June and July, featuring local artists and cultural tributes [3] Group 2: Product Offerings - Monthly product drops will include shoes, apparel, and accessories for all ages, with limited edition collaborations and customization options available exclusively at Nordstrom NYC [4] - The pop-up will also host workshops and movement classes, enhancing customer engagement through multi-sensory experiences [7] Group 3: Company Background - New Balance, founded in 1906, emphasizes craftsmanship and innovation, with a commitment to quality reflected in its products [5][8] - The company reported worldwide sales of $7.8 billion in 2024 and employs 10,000 associates globally [8]