Core Viewpoint - Apple is shifting its manufacturing strategy to mitigate the impact of tariffs imposed by the Trump administration, with most iPhones being sourced from India and iPads from Vietnam, aiming to avoid significant price increases for American consumers [1][10]. Financial Performance - For the first three months of the year, Apple reported revenue of £71.8 billion and earnings of £18.6 billion, surpassing analyst expectations [4]. - The company anticipates an additional cost of £677 million in the current quarter due to tariffs, assuming no changes in Trump's policies [2]. Market Dynamics - High demand for iPhones was noted during the period, likely driven by US consumers making purchases before the new tariffs took effect [4]. - The full impact of any panic buying will be assessed in Apple's results for the April to June period [4]. Supply Chain and Manufacturing Changes - Apple's previous reliance on Chinese factories for iPhone production made it more vulnerable to the effects of the trade war compared to other companies [5]. - Devices sold outside the US will continue to be manufactured in China, while the company is diversifying its supply chain to reduce risks associated with having all production in one location [10]. Stock Market Reaction - Following the announcement of reciprocal tariffs, Apple's stock experienced a significant decline of 23%, resulting in a loss of £582 billion in market value, although it has since recovered slightly [7]. - Despite the recovery, the stock remains 5% lower than before the tariffs were announced [7]. Sales Impact - Sales in China fell by 2.3% between January and March, influenced by the growing tensions between Washington and Beijing [7].
iPhones sold in US will no longer come from China - as Apple reveals impact of Trump's tariffs