Did Apple Just Tell Us to Buy iPhones by June?

Core Viewpoint - The potential for tariff increases could lead to higher iPhone prices, with experts suggesting that a price hike is likely regardless of tariff impacts [3][9]. Group 1: Tariff Implications - Apple CEO Tim Cook indicated that iPhones sold in the US are currently sourced from India, and many devices are exempt from reciprocal tariffs on China, but future price predictions remain uncertain as the tariff pause is set to expire [2][6]. - Current tariffs could lead to significant price increases, with estimates suggesting a 26% hike for iPhones manufactured in India and up to a 145% increase for those made in China [9][10]. - The iPhone 15 (128GB) currently priced at $699 could rise to$769 with a 10% tariff or $839 with a 20% tariff, illustrating the potential financial impact of tariffs on consumers [10][11]. Group 2: Market Reactions and Strategies - Experts suggest that any price increases may be absorbed through promotional deals or installment plans, making the hike less noticeable to consumers [4][12]. - Apple may source more iPhones from India by the end of 2026, although it will still face a 10% tariff on imports, which could affect pricing strategies [7][9]. - The company is expected to manage tariff costs by potentially absorbing some upfront costs and gradually passing them on to consumers through service bundles and device longevity [13][21]. Group 3: Consumer Behavior and Recommendations - Consumers are advised to consider purchasing electronics now to avoid potential price increases due to tariffs, but those who can wait may benefit from higher trade-in values for older devices if new prices rise [19][20]. - The Certified Refurbished program by Apple is highlighted as a way to extend device lifespan and distribute cost impacts over time, similar to the used car market [21].