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Tesla sales continue to slump across Europe despite April EV sales swell
TSLATesla(TSLA) TechCrunch·2025-05-05 13:56

Sales Performance - Tesla's new car sales in Spain fell 36% in April to 571 vehicles year-over-year, while sales of electric cars from other brands increased [1] - Overall Tesla sales in Europe dropped by 37.2% in the first four months of the year, despite a 28% rise in sales of fully-electric vehicles on the continent [2] Market Dynamics - In Sweden, Tesla sales plummeted 81%, reaching the lowest level in nearly three years [2] - The decline in Tesla's sales is attributed to buyer protests against CEO Elon Musk's political affiliations and the increasing popularity of Chinese EVs, particularly from BYD [3] Demand and Strategy - Tesla's sales have also decreased in the U.S., leading to soft demand for the new Model Y, prompting the company to offer discounts [4] - In response to declining sales, Tesla is exploring new markets, including Saudi Arabia and India, despite challenges such as insufficient charging infrastructure [4]