Instacart Introduces Alcohol-Focused Fizz App to Tap Gen Z Market

Instacart is reportedly rolling out an app targeting Generation Z consumers, centered around group orders of drinks and party snacks.This app, Fizz, lets multiple users contribute to a single order, pay for their own purchases and have them delivered together for a flat fee of $5, Bloomberg News reported Tuesday (May 6), citing comments from Daniel Danker, Instacart’s chief product officer.He said that Fizz will be complementary to Instacart, with younger users employing the app and then turning to Instacar ...