Lamar Expands Northeast Footprint With Premier Outdoor Acquisition

Lamar Advertising Company (LAMR) , a leader in the out-of-home (OOH) advertising industry, has announced the acquisition of Premier Outdoor Media’s assets, marking a strategic expansion across the Northeast Corridor. The all-cash transaction bolsters Lamar’s already significant national footprint with nearly 200 additional billboard faces, including 45 digital units, in key markets spanning New Jersey, Delaware, Maryland, Pennsylvania and New York. Financial terms of the transaction were not disclosed.Found ...