Core Viewpoint - Morgan Stanley has included Yum China Holdings Inc. (YUMC.N) in its Top Pick list, indicating a positive outlook for the company [1]. Group 1: Financial Performance and Targets - The company reiterated its target for a 4%-6% year-over-year growth in system sales by 2025 [2]. - The net new store target for 2025 remains at 1,600-1,800, with an acceleration in store expansion expected in the second half of the year [3]. - Same-store sales growth (SSSG) is expected to fluctuate quarterly, with a focus on increasing customer traffic, while average transaction value (TA) is under pressure [3]. Group 2: Recent Developments - Overall sales momentum during April and the Labor Day holiday met company expectations [4]. - The impact of aggressive promotions from delivery platforms on the delivery business is considered limited, with a focus on retaining core customers through its own super app [4]. - KFC reported a 4% decline in average transaction value in Q1 2025, attributed to a higher proportion of lower-value delivery orders and an increase in KCOFFEE and breakfast orders [4]. - Pizza Hut (PH) will continue to focus on low-price strategies to attract demand, with long-term improvements expected in restaurant profit margins [4]. Group 3: Valuation and Market Position - The valuation method suggests a target EV/EBITDA multiple of 10x for 2025, based on a 30% premium relative to the average EV/EBITDA of the Chinese consumer sector since Yum China's IPO in 2016 [5]. - Current expected EV/EBITDA for the consumer sector in 2025 is 8.5x, which is deemed reasonable due to the company's superior performance in cost savings and efficiency [5]. - The company has a market capitalization of approximately 57.00 [6].
大摩：重申增长、下半年门店扩张加快，列百胜中国为首选股