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Aura and Life360 Announce Strategic Partnership
LIFLife360, Inc.(LIF) Prnewswire·2025-05-12 18:07

Group 1 - Life360 will invest $25 million in Aura, establishing a strategic partnership that includes a commercial agreement for key go-to-market channels [1] - Aura will have the exclusive right to sell Life360 as a bundled solution through its Employee Benefits channel, enhancing distribution capabilities [1] - The partnership aims to combine the strengths of both companies to provide a comprehensive safety solution for families [2] Group 2 - Aura is recognized as a fast-growing online safety solution provider, offering services such as real-time threat detection and tools for protecting children from online risks [3] - Life360 serves approximately 79.6 million monthly active users across more than 170 countries, providing services like location sharing and crash detection [4] - The collaboration is expected to expand access to Life360's services through Aura's established employee benefits channel, aligning with their shared mission of family safety [2][4]