Core Insights - Jiangnan Buyi hosted a brand experience day event titled "Buyi 'Vision' World, Diverse Coexistence" in Hangzhou, showcasing its new explorations in brand development [1] - The company employs a multi-brand collaborative model, with brands like JNBY, CROQUIS, jnby by JNBY, and LESS targeting different customer segments, enhancing overall market share through differentiated competition [1] - Artistic collaborations are a hallmark of Jiangnan Buyi, integrating art elements into clothing design and store spaces, exemplified by the "Diverse Casting" art installation created with PINWU STUDIO [1] Brand Strategy - The multi-brand strategy allows Jiangnan Buyi to cater to various market segments, including women's fashion, men's fashion, children's clothing, and minimalist women's wear, achieving complementary advantages [1] - The brand experience day served as a concentrated display of Jiangnan Buyi's development model, emphasizing the balance between artistic expression, commercial value, and social responsibility [2] User Co-Creation - The user co-creation model plays a significant role in Jiangnan Buyi's development, as seen with the children's clothing brand jnby by JNBY collaborating with an art museum to create an art capsule series, which was well-received in the market [2] Sustainability Practices - Jiangnan Buyi has made notable achievements in sustainable practices, with the goal of increasing the proportion of sustainable raw materials in total procurement to 30% by the fiscal year 2025 [2] - Initiatives include the "Fabric Utilization" project for traditional fabric research and innovation, and the "Sesame Laboratory" for creative reuse of scattered inventory fabrics [2] - The company is actively exploring sustainable fashion production and consumption paths, as demonstrated by its participation in the "ESG - Sustainable Transformation" themed exhibition with SHOKAY [2]
江南布衣举办品牌体验日，探索多元共生发展路径