Spectrum Joins Meyer Shank Racing for the 109th Running of the Indianapolis 500

Company Overview - Spectrum is a leading broadband connectivity company and cable operator, offering advanced communications services to over 57 million homes and businesses across 41 states [5] - The company provides a full range of services including Spectrum Internet®, TV, Mobile, and Voice, supported by a 100% U.S.-based workforce [5] Partnership with MSR - Spectrum has partnered with Meyer Shank Racing (MSR) for the Indianapolis 500, aligning with a brand that shares a passion for performance and precision [2] - The collaboration will showcase Spectrum at the Indianapolis Motor Speedway, which is expected to attract 350,000 race fans, marking it as the largest attended single-day sporting event in the country [2] Marketing Strategy - The Indianapolis 500 is viewed as the perfect platform for Spectrum to demonstrate its brand, emphasizing its status as the provider of the nation's fastest internet [3] - Spectrum aims to enhance its visibility and brand recognition by sponsoring race cars, showcasing its commitment to speed and reliability [3] MSR Team Background - Meyer Shank Racing is a championship-winning team in the NTT INDYCAR SERIES and IMSA WeatherTech SportsCar Championship, known for its innovation and performance [7] - The team has a notable history, including being the 2021 Indianapolis 500 winner and a three-time overall winner at the Rolex 24 at Daytona [7]