Stagwell (STGW) Prnewswire·2025-05-13 19:00Core Insights - Multiview has launched Audienceview, a self-service audience discovery platform aimed at B2B marketers to connect with association professionals, providing access to over 16 million B2B professionals across 30 industry segments and 850+ accredited associations [1][4]. Company Overview - Multiview is a leading B2B digital marketing agency that combines media expertise with first-party audience data to help clients maximize brand reach and revenue potential [6][7]. - The company is part of the Stagwell global network and serves a diverse range of clients, including Fortune 500 companies and over 850 purpose-driven associations [1][7]. Product Features - Audienceview offers a data-driven platform that allows marketers to autonomously build and activate media campaigns quickly, enhancing flexibility and efficiency [4]. - The platform utilizes artificial intelligence to analyze website data and recommend audience segments, optimizing media spending and targeting high-value audiences [4]. Market Impact - The introduction of Audienceview is seen as a significant advancement for the B2B ecosystem, enabling brands to achieve deeper penetration with highly relevant professional audiences [2][4]. - Multiview's partnerships with associations are designed to support their missions while providing brands with access to exclusive audiences, thereby driving growth for both parties [2][4].