Disney's Dana Walden talks service bundling, linear TV and streaming strategy

Dana Walden, co-chair of Disney Entertainment, laid out the media company's business strategy in a Tuesday interview with CNBC's Jim Cramer. She highlighted how Disney bundles streaming services in connection with leveraging its linear television arm."We look at our linear channels, our core linear channels — FX, Disney Channel, Nat Geo and ABC — and we look at it as an opportunity to program for audiences that are still watching on linear," she said. "And then that same content is windowed onto streaming, ...