From "Manufacturing Overseas" to "Cultural Voyage": STARAY Breaks Boundaries

Core Insights - STARAY is redefining the global perception of Chinese brands through its innovative 3D-printed shoes, showcased in Japan and at the Cannes Film Festival [1][12][11] Company Expansion - STARAY opened its second store in Japan at NambaParks, Osaka, on May 15, 2025, following the debut of a pop-up store and participation in major expos [1][4] - The flagship store in Kitahorie, Osaka, features smart screens displaying real-time operations of 3D printers, enhancing consumer experience [5] Product Innovation - STARAY's shoes utilize a fully lattice hollow structure, providing comfort and functionality for various activities, appealing to both outdoor enthusiasts and office workers [7][8] - The shoes weigh only 190 grams, alleviating foot pressure for commuters who walk an average of 20,000 steps daily [6] Cultural Influence - STARAY's participation as a supporting partner at the "China Night" event during the Cannes Film Festival signifies a shift from product export to cultural dialogue [12][14] - The brand aims to bridge the gap between commerce and civilization by integrating technology with cultural narratives [14][15] Market Strategy - The Japanese market serves as a strategic pivot for STARAY, focusing on building consumer trust through physical store presence [10][11] - The collaboration with the Japanese team reflects a commitment to long-term brand development and cultural resonance [10][14]