WBD is renaming streamer Max as HBO Max, again

HBO became HBO Max became Max. Now, it will be HBO Max once more.Warner Bros. Discovery is renaming its streaming platform again starting this summer, restoring a name it ditched just two years ago. The company announced the rebranding Wednesday during its upfront presentation in New York.The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and storytelling."The powerful growth we have seen in our global streaming service is built around the q ...