NIKE Vs adidas: Who's Winning the Race in the Athletic Footwear Arena?

In the high-stakes world of athletic apparel and footwear, a few rivalries are as iconic or as competitive as that between NIKE Inc. (NKE) and adidas AG (ADDYY) . Operating in the expansive and fast-evolving global sportswear industry, both companies design, manufacture and market performance-driven and lifestyle-focused products, including sneakers, sportswear, accessories and equipment. While NIKE, headquartered in the United States, is the undisputed global leader in athletic wear by revenues, Germany-ba ...