Genome & Company's Skincare Brand UIQ Expands into North America with Official Amazon Brand Store Launch

Core Insights - Genome & Company has launched its skincare brand UIQ on Amazon, aiming to enhance its presence in North America and engage directly with global consumers [1][2]. Product Offerings - UIQ's Amazon brand store features signature products such as Biome Barrier Cream Mist (100ml) and Biome Barrier Collagen Firming Cleansing Balm (100ml), which are part of the Biome Barrier, Biome Remedy, and Biome C collections [2]. - The Biome Barrier Cream Mist received the Amazon's Choice badge shortly after launch, indicating its high quality and positive user reviews [2][6]. Sales Performance - During its first participation in Amazon's Spring Sale (March 25–31), UIQ experienced a sales surge of approximately 1,900% compared to its average daily revenue, highlighting significant growth potential in the U.S. market [3]. Customer Reception - Customer feedback on Amazon has been overwhelmingly positive, with many reviewers praising the mist for its lightweight, glow-boosting properties and expressing excitement for a K-beauty brand focused on skin science [4]. Marketing Strategy - UIQ has launched official Instagram and TikTok accounts to strengthen connections with international consumers, particularly targeting North American Gen Z audiences through influencer-driven campaigns and viral content [4]. - A spokesperson emphasized the brand's commitment to integrating advanced biotechnology with high-performance skincare, aiming for top category rankings during Amazon's Prime Day [5]. Brand Development - UIQ is developed by Genome & Company, a leading microbiome research and development firm in Korea, offering tailored product lines designed to address specific skin concerns with precision and efficacy [5].