Yatsen Announces First Quarter 2025 Financial Results and Provides Updates on Share Repurchase Program

Core Viewpoint - Yatsen Holding Limited reported a 7.8% year-over-year increase in total net revenues for Q1 2025, driven by significant growth in skincare brands despite a challenging beauty market [3][4][6]. Financial Performance - Total net revenues for Q1 2025 reached RMB 833.5 million (US$114.9 million), up from RMB 773.4 million in the same period last year [4][6]. - Skincare brands contributed RMB 362.4 million (US$ 49.9 million) in net revenues, marking a 47.7% increase year-over-year [6]. - Gross profit increased by 9.7% to RMB 659.1 million (US$90.8 million), with gross margin rising to 79.1$ 95.5 million) compared to the prior year [5][7]. - Selling and marketing expenses were RMB 553.8 million (US$76.3 million), with a decrease in percentage of total net revenues to 66.4$ 8.9 million), representing 7.8% of total net revenues, down from 18.1% [7][8]. Loss and Income Metrics - The company recorded a net loss of RMB 5.6 million (US$0.8 million), significantly reduced from RMB 124.9 million a year ago [6][11]. - Non-GAAP net income for Q1 2025 was RMB 7.1 million (US$ 1.0 million), compared to a non-GAAP net loss of RMB 83.8 million in the previous year [12][36]. Cash Flow and Balance Sheet - As of March 31, 2025, Yatsen had cash and short-term investments totaling RMB 1.28 billion (US$176.4 million) [13]. - Net cash generated from operating activities was RMB 23.8 million (US$ 3.3 million), a turnaround from net cash used in operating activities of RMB 121.8 million in the prior year [13]. Business Outlook - For Q2 2025, Yatsen expects total net revenues to be between RMB 810.4 million and RMB 889.9 million, indicating a year-over-year increase of approximately 2% to 12% [14]. Share Repurchase Program - The company has initiated a new share repurchase program allowing for the repurchase of up to US$ 30.0 million worth of ordinary shares over the next 24 months [15][16].