Wix(WIX) ZACKS·2025-05-16 14:15Core Insights - Wix.com Ltd. has launched Wixel, an AI-driven visual design platform aimed at making professional-grade design accessible to all users [1][2] - Wixel is currently available for free in English, with an option for users to upgrade to a Pro Plan for premium features [2] - The platform simplifies the design process, allowing users to create polished visual assets quickly without advanced design skills [3] Product Features - Wixel enables users, such as small business owners and content creators, to generate high-quality visuals efficiently [3] - The platform supports various functionalities, including background changes, lighting adjustments, and professional template placements for product-based businesses [4] - Future updates are expected to include video editing and story creation features, expanding Wixel's capabilities [4] Business Strategy - Wix is focusing on generative AI as a significant growth driver and is embedding AI assistants across its platform to enhance operational efficiency [5] - The introduction of the Model Context Protocol (MCP) Server allows developers to create production-ready solutions using AI coding assistants [6] - Wix has also launched an AI-powered adaptive content application to personalize website content dynamically, enhancing user engagement [7] Market Performance - Wix's stock has increased by 34.8% over the past year, outperforming the Computers - IT Services industry's growth of 9.7% [9]