Nevis Brands expands Happy Apple to Carolinas, Major into Illinois - ICYMI

Core Insights - Nevis Brands is expanding its THC-infused beverage brands, Major and Happy Apple, into new markets, including Illinois and the Carolinas [1][2][4] Group 1: Expansion into Illinois - Illinois marks the 10th state for Nevis Brands, with Major already showing impressive uptake in dispensaries after two weeks of market presence [4][6] - The company aims to penetrate 25% of the approximately 250 to 300 active dispensaries in Illinois within the first 60 days, targeting 40 to 50 stores [6] Group 2: Happy Apple Expansion - Happy Apple is expanding into North and South Carolina, leveraging hemp-derived THC regulations that allow for retail distribution across state lines [2][8] - The beverage is positioned to normalize cannabis consumption by being sold in bars alongside alcoholic beverages, which could significantly enhance market acceptance [9][10] Group 3: Market Potential in the Carolinas - The Carolinas have a combined population of around 10 million, with a notable concentration of college-age individuals, indicating a strong market potential for cannabis products [11] - Anecdotal evidence suggests that cannabis is beginning to capture market share from alcohol, with some stores reporting significant revenue from cannabis sales [12][13]