After, a Spanish creative agency, joins the Dékuple Group

Core Insights - Dékuple Group has announced a partnership with After, a creative agency in Barcelona, as part of its international growth strategy to enhance its European presence and expertise in creativity and engagement marketing [2][4][10] Group Expansion Strategy - The integration of After strengthens Dékuple's foothold in the Iberian market, where it has been active for over 20 years through Dékuple Ibéria and Converteo [3][11] - This merger follows recent expansions in Germany and the Netherlands, aligning with Dékuple's 2030 ambition to become a European leader in communication and data marketing [4][12] Synergies and Operational Model - The partnership aims to leverage synergies and complementary expertise while maintaining an agile, multi-entrepreneurial model that allows each entity to retain its management and operational independence [5][10] - By combining After's creative strengths with Dékuple's technological and data-driven expertise, the Group seeks to deliver effective marketing solutions tailored to local cultural specifics [6][10] After Agency Overview - After, founded in 2007, is recognized as one of the top three independent agencies in Spain, known for its storytelling and advertising innovation [7][8] - The agency offers comprehensive services from strategy to execution, emphasizing social and environmental impact in its campaigns [8] Financial Performance - After generates annual net sales exceeding €10 million and a gross margin of more than €5 million, and will be consolidated into Dékuple's accounts starting May 1, 2025 [12]