Tims China Participates in Nation-wide “Weight Management Year” Campaign with New Hot & Healthy Power Bowls

Core Insights - TH International Limited, the exclusive operator of Tim Hortons in China, has launched its new Loaded Power Bowls nationwide, expanding its healthy lunch options [1][9] - The Loaded Power Bowls feature a "2 + 8 + 8" configuration, including two portions of protein, eight grains, and eight vegetables, catering to health-conscious consumers [2][3] - The introduction of these bowls aligns with a national health initiative in China focused on weight management, reflecting a growing consumer demand for healthier meal options [6][9] Product Details - Each Loaded Power Bowl contains 18 ingredients, including premium proteins like tuna and chicken, a variety of grains, and colorful vegetables, all freshly oven-heated to maintain flavor [2][3][4] - The bowls are offered at an accessible price point, starting from RMB 30 with discounts available, making them a value-driven choice for consumers [5][9] Strategic Positioning - Tims China is redefining the café experience by integrating warm meals with coffee offerings, positioning itself as a destination for healthy dining [10][11] - The company emphasizes a commitment to fresh and healthy eating, as evidenced by its calorie counts and grading systems for beverages, enhancing consumer awareness of dietary choices [7][11]