吉利汽车一季度归母净利56.7亿元，同比增264%

Core Viewpoint - Geely Automobile is confident in achieving or exceeding its annual sales targets, with a strong performance in Q1 2025, showcasing significant revenue and profit growth driven by improved profitability in new energy vehicles and effective cost control [2][3]. Financial Performance - In Q1 2025, Geely reported total revenue of 72.5 billion yuan, a year-on-year increase of 25%, and a net profit attributable to shareholders of 5.67 billion yuan, up 264% [2]. - The gross profit for Q1 reached 11.4 billion yuan, reflecting a 26% increase year-on-year, with a gross margin of 15.8%, up 0.2 percentage points from the previous year [2]. Sales and Market Strategy - Geely's Q1 sales reached 703,800 units, marking a historical high and a 48% year-on-year increase, achieving 26% of its annual target of 2.71 million units [3]. - The company plans to accelerate its product launch strategy, focusing on both fuel and new energy vehicles, with multiple new models set to be introduced in 2025 [3][4]. Product Development - Geely's new fuel vehicle, the fourth-generation Boyue L, has been launched with a price range of 92,900 to 119,900 yuan, emphasizing intelligent features [4]. - The Geely Galaxy brand aims to introduce five new products in 2025, including two SUVs and three sedans, targeting annual sales of one million units [4]. Cost Control and Efficiency - Geely has implemented significant cost control measures, with sales and administrative expense ratios decreasing by 2.1 and 0.6 percentage points, respectively [2]. - The company has initiated a strategic integration process under the "Taizhou Declaration," focusing on brand, supply chain, and operational efficiencies, which has begun to yield positive results [6][9]. Brand Integration and Market Position - The merger of Zeekr and Lynk & Co has led to improved financial performance for Zeekr, with Q1 revenues of 22 billion yuan and a gross margin of 19.1% [6][7]. - The "One Geely" strategy aims to eliminate redundant investments and enhance operational efficiency, positively impacting the company's stock performance [8][9].