Core Insights - Smirnoff launched its new flavor, Electric Guava, at a vibrant event called Calle Electric in Miami, showcasing a blend of cultural expression and music [1][2] - The event featured a surprise debut of a new track by DJs Coco & Breezy, enhancing the overall experience of the new flavor [2] - Electric Guava is designed for easy sipping, combining guava and ginger flavors, and is priced at 12.99 for a 750 ml bottle but with a higher ABV of 30% [4] - Smirnoff continues to innovate with its product offerings, including ready-to-serve beverages and limited editions that cater to evolving consumer tastes [10] Brand Strategy - The introduction of Electric Guava reflects Smirnoff's commitment to celebrating cultural flavors, particularly those rooted in Hispanic culture [4] - The brand emphasizes diversity and inclusion, aiming to create enjoyable experiences for all consumers aged 21 and above [8] - Smirnoff has a long history of adapting to consumer preferences, having launched various iconic products since its inception in 1864 [7][10]
BOLD. ZESTY. ALWAYS ELECTRIC: SMIRNOFF INTRODUCES AWARD-WINNING ELECTRIC GUAVA WITH A FLAVOR-FORWARD MIAMI TAKEOVER FEATURING GENRE-BLENDING ARTISTS AND CULTURAL TASTEMAKERS COCO & BREEZY