Apple's Biggest Risk Isn't Competition--It's The Consumer

Apple Inc. (NASDAQ: NASDAQ: AAPL ) is a monument to scale, taste, and optimization, a brand that took consumer electronics and turned them into personal identity statements. Its ascension has been driven by its ability to sell the idea of elegant devices, pricedI focus on producing objective, data-driven research, mostly about small- to mid-cap companies, as these tend to be overlooked by many investors. From time to time, though, I also look at large-cap names, just to give a fuller sense of the broader eq ...