Baidu's Q1 Earnings & Revenues Top Estimates, Margins Down Y/Y

Core Insights - Baidu, Inc. reported better-than-expected first-quarter 2025 results, with adjusted earnings and total revenues exceeding the Zacks Consensus Estimate, although the bottom line declined year-over-year while the top line grew [1][5]. Financial Performance - Adjusted earnings per share (EPS) were $2.55, surpassing the Zacks Consensus Estimate of$1.96 by 30.1%, but declined 7% from the previous year [5]. - Total revenues reached $4.47 billion, exceeding the consensus mark of$4.3 billion by 4.1% and growing 3% year-over-year [5]. - Revenues from the Baidu Core segment increased by 7% year-over-year to $3.51 billion, with online marketing revenues declining 6$2.21 billion, while non-online marketing revenues surged 40% to $1.3 billion [6]. - iQIYI segment revenues declined 9$990 million [6]. Operating Highlights - Selling, general and administrative (SG&A) expenses grew 10% year-over-year to $815 million, driven by increased channel spending and promotional marketing expenses [7]. - Research and development expenses decreased by 15$626 million [7]. - Adjusted operating income was $735 million, down 20$993 million, down 13% year-over-year, with an adjusted EBITDA margin contracting 400 basis points to 22% [8]. - As of March 31, 2025, Baidu had cash and cash equivalents of $6.81 billion, up from$5 billion at the end of 2024 [9]. Business Developments - The AI Cloud segment saw a 42% year-over-year growth, highlighting Baidu's competitive advantage in full-stack AI products and solutions [2]. - The autonomous ride-hailing service, Apollo Go, expanded into Dubai and Abu Dhabi, providing over 1.4 million rides in Q1, a 75% increase year-over-year [12]. - Baidu App's monthly active users reached 724 million, up 7% year-over-year [12]. - New product launches included ERNIE 4.5 and ERNIE X1, enhancing Baidu's AI capabilities [10][11].