Adidas, Puma expected to hike prices due to tariffs following Nike's lead: ‘Moment they were waiting for'

Adidas and Puma are likely to hike prices for running shoes and sportswear in the United States, following Nike’s lead, analysts and investors said on Thursday, as US tariffs on imports drive costs up for retailers.Nike on Wednesday said it would raise prices next week, charging up to $10 more for shoes currently costing more than$150, while keeping prices stable for products under $100. It is the biggest sportswear company by sales and market cap.“That was the moment Adidas and Puma were waiting for,” sai ...