Ralph Lauren: Demand From High-End Consumers Will Support Price Increases

Luxury lifestyle products firm Ralph Lauren plans to raise prices to cover the cost of tariffs, saying the demand it is seeing from its high-end customers will support the move.“We are assessing additional pricing actions for fall 2025 and spring 2026 to mitigate the potential impact of evolving tariffs,” Ralph Lauren Chief Financial Officer Justin Pacicci said Thursday (May 22) during the company’s fourth-quarter earnings call. “This is on top of the proactive pricing we already planned for 2025 in North A ...