Vail Resorts Boosts Epic Pass Offerings With New Austrian Destinations

Core Insights - Vail Resorts, Inc. (MTN) is expanding its Epic Pass portfolio by adding two Austrian ski destinations, Mayrhofen and Hintertux, starting from the 2025/26 winter season, enhancing its commitment to the Austrian market and the value proposition for skiers globally [1][2] Expansion and Offerings - The addition of Mayrhofen and Hintertux significantly enhances the Epic Pass' European offerings, featuring over 120 miles of slopes suitable for various skill levels, including Austria's steepest slope, Harakiri, with a 78% gradient [2] - Epic Pass holders will enjoy five consecutive days of access at both new resorts, with early purchasers receiving incentives such as two Buddy Tickets offering up to 45% savings on lift tickets and six "Ski With a Friend" passes [3] Financial Strategy - The expansion aligns with Vail Resorts' long-term growth strategy by increasing product attractiveness and customer engagement, with a $49 down payment option to encourage early commitment and boost advance sales [3][4] - The company aims to realize$100 million in annualized savings by the end of fiscal 2026 through its two-year resource efficiency transformation plan [8] Market Position and Performance - The Epic Pass provides access to over 80 resorts globally, including major names like Whistler Blackcomb and Vail Mountain, positioning it strongly in the multi-resort ski pass market [4] - Despite a 20.7% decline in stock price over the past six months, compared to the industry's 11.8% fall, the company remains optimistic about customer retention and international appeal from the recent additions [7][4]