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同程旅行(00780.HK):1Q25利润好于预期 补贴效率继续提升
00780TONGCHENGTRAVEL(00780) 格隆汇· Ge Long Hui·2025-05-27 02:31

Core Insights - Tongcheng Travel's Q1 2025 revenue increased by 13% to 4.4 billion yuan, exceeding market expectations by 1%, primarily driven by better-than-expected transportation revenue [1] - Non-IFRS net profit reached 780 million yuan, surpassing market expectations by 6%, with a Non-IFRS net profit margin of 18% attributed to effective cost control [1] Revenue Growth - The tourism consumption remains resilient, with Q2 core OTA business revenue expected to maintain a year-on-year growth rate of 10-15% [1] - In Q1 2025, the number of nights booked met guidance, with international business nights increasing by over 50%, driving revenue growth [1] - During the May Day holiday, domestic travel increased by 6.4% year-on-year, and total spending by tourists grew by 8.0% [1] Hotel and Transportation Performance - Q2 2025 hotel revenue is projected to grow by 13% year-on-year, with hotel prices expected to see low single-digit growth due to a shift towards higher-quality products and services [1] - Q1 2025 domestic flight volume remained flat, while international flight volume increased by over 40%, with international ticket revenue accounting for over 5% of transportation revenue [1] - Q2 2025 transportation revenue is expected to grow by 10%, with international business entering a peak season [1] User Engagement and Profitability - Q1 core OTA business revenue grew by 18%, supported by a 9% increase in MPU and improved monetization from reduced user subsidies [2] - Daily Active Users (DAU) for the independent app increased by nearly 60%, surpassing 4 million during the May Day holiday, with independent app revenue accounting for about 7% of core OTA revenue [2] - Q1 2025 core OTA operating profit margin was 29%, exceeding expectations by 3 percentage points due to better-than-expected marketing investments and improved operational efficiency [2] Future Outlook and Valuation - The company maintains its profit guidance of 3.2 to 3.4 billion yuan for 2025, with an ongoing target of achieving breakeven in international business [2] - The target price is set at 23 HKD, corresponding to 15x/12x 2025e and 2026e Non-IFRS P/E, indicating an upside potential of 12% [2]