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同程旅行(0780.HK):利润率持续优化 核心业务内容及运营效率持续提升
00780TONGCHENGTRAVEL(00780) 格隆汇· Ge Long Hui·2025-05-27 02:31

Core Viewpoints - In Q1 2025, the company achieved revenue of 4.377 billion yuan, a year-on-year increase of 13.2%, and an adjusted net profit of 788 million yuan, a year-on-year increase of 41.1% [1] - The company's profitability has significantly improved, with ongoing progress in cost reduction and efficiency enhancement, and expectations for continued growth in core OTA business scale effects and international business loss reduction [1][2] - The company plans to acquire Wanda Hotel Management to enhance its hotel management capabilities, indicating ongoing optimization of its diversified business [1][3] Financial Performance - Q1 2025 revenue growth of 13.2% aligns with previous expectations, while adjusted net profit growth of 41.1% exceeds expectations, resulting in an adjusted net profit margin of 18.0%, up 3.6 percentage points year-on-year [1] - Adjusted EBITDA for Q1 2025 was 1.159 billion yuan, a year-on-year increase of 41.3%, with an EBITDA margin of 26.5%, up 5.3 percentage points [1] - Revenue breakdown shows accommodation booking revenue of 1.190 billion yuan (up 23.3% YoY), transportation ticketing service revenue of 2.000 billion yuan (up 15.2% YoY), and other core OTA business revenue of 603 million yuan (up 20.0% YoY) [1] User Engagement - The company has deepened user value, with average monthly paying users reaching 46.5 million (up 9.2% YoY) and annual paying users reaching 250 million (up 7.8% YoY), both hitting record highs [2] - The overall user payment frequency is expected to remain stable, with a focus on youth marketing and a significant increase in daily active users on the app [2] Business Development - The company is enhancing market solutions and sales efficiency, with AI applications improving operational efficiency [3] - In Q1 2025, the company provided cost-effective transportation solutions, with significant growth in product bookings, including a 22% increase in "Huo Huo" intermodal product bookings and a 44% increase in "Kong Kong" intermodal bookings [3] - The company launched AI-driven services, reducing employee workload by 20% and helping hotels reduce labor costs by 30% through AI self-service solutions [3] Strategic Outlook - The company expects to achieve net profits of 2.52 billion yuan, 3.02 billion yuan, and 3.51 billion yuan from 2025 to 2027, with corresponding adjusted net profits of 3.31 billion yuan, 3.72 billion yuan, and 4.26 billion yuan [4] - Current stock price corresponds to a PE ratio of 18X, 15X, and 13X for net profits, and 14X, 12X, and 11X for adjusted net profits for the same period [4]