泡泡玛特国际集团副总裁陈晓芸： 用优秀IP打动全球消费者

Core Viewpoint - The globalization process of Pop Mart reflects the attitude that Chinese companies should adopt when going abroad: to view the world on equal terms, neither looking up nor down at it [2] Group 1: Business Strategy - Pop Mart's core driving force is its IP, which serves as an emotional connection to global consumers, and it has built three major segments around IP: consumer products, services and experiences, and entertainment [2] - The company actively seeks out promising trend artists and designers globally to help them turn their artworks into IP, collaborating with them to create popular IP images and products in the trend culture sector [2] Group 2: Financial Performance - By the end of 2024, Pop Mart expects its four major IPs to generate over 1 billion yuan in revenue, with 13 major IPs exceeding 100 million yuan in revenue [2] - The company's global revenue reached 13.04 billion yuan, with overseas and Hong Kong, Macau, and Taiwan business revenue at 5.07 billion yuan, representing a year-on-year growth of 375.2% [2] Group 3: Digital Transformation - Pop Mart has consistently regarded digital intelligence as a key driver for development, establishing a technology R&D team early on to enhance service and experience consistency for global consumers [3] - The company has completed the development of four user-end platforms and established five sites in North America, Thailand, and the UK, supporting multiple languages including English, Thai, and French [3]