Group 1 - The core activity of Shunfeng Tongcheng is the "Duanwu Limited Knight" event, where riders distribute random gifts to pedestrians in 13 cities, enhancing brand visibility and consumer engagement [1] - The offline consumption market is experiencing a resurgence, with traditional and trendy stores seeing long queues, indicating strong consumer interest in festive products like zongzi [1] - Shunfeng Tongcheng offers personalized services such as "buying and sending" for business gifts and personal presents, ensuring reliable delivery during the festive season [1] Group 2 - The overall sales of zongzi and other seasonal products like mugwort and sachets are performing well, driven by the rise of instant retail [2] - Shunfeng Tongcheng collaborates with platforms like Douyin, WeChat, and Alibaba to provide comprehensive order fulfillment support, leading to record-high order volumes during festive periods [2] - For instance, during the 520 event, Shunfeng Tongcheng saw a more than 9-fold increase in flower orders compared to the previous day, with Douyin ecosystem orders growing by 237% year-on-year [2]
顺丰同城推出“端午限定骑士” 全场景保障节日消费仪式感