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E.l.f. Beauty to acquire Hailey Bieber skincare brand Rhode in up to $1 billion deal
ELFe.l.f.(ELF) CNBC·2025-05-28 20:11

E.l.f. Beauty announced on Wednesday plans to acquire Hailey Bieber's beauty brand Rhode in a deal worth up to 1billionasthecosmeticscompanylookstoexpandfurtherintoskincare. TheacquisitionE.l.f.sbiggestever,accordingtoFactSetiscomprisedof1 billion as the cosmetics company looks to expand further into skincare. The acquisition – E.l.f.'s biggest ever, according to FactSet – is comprised of 800 million in cash and stock, plus an additional potential $200 million payout based on Rhode's performance over the next three years. The deal is expected to close in the second quarter of the company's fiscal 2026 — or later this year."I've b ...