Group 1 - The core event is the 11th anniversary celebration of the popular IP "Full-Time Master" by the company, with protagonist Ye Xiu celebrating his 28th birthday, leading to nationwide celebrations and significant online and offline engagement [1] - The company's stock rose by 2.03%, maintaining a market capitalization of HKD 28.261 billion, reflecting positive investor sentiment [1] - The gross merchandise value (GMV) of the company's derivatives exceeded RMB 500 million in 2024, with card game GMV surpassing RMB 200 million, indicating strong market performance and revenue growth from key IPs [1] Group 2 - The company has established a complete ecosystem for IP development, collaborating with over 150 authorized partners and successfully setting up more than 10 online self-operated live streaming rooms and official e-commerce platforms [2] - The company is advancing its IP creation and visualization while increasing its investment in AI technology, which is expected to enhance its content ecosystem and expand its commercial capabilities [2] - The company has built a distribution model that covers over 6,000 offline sales points and 3,000 online sales points, showcasing its extensive market reach [2]
《全职高手》叶修庆生引爆热潮 阅文集团(00772)IP生态链显规模效应