XIAOMI(01810) 格隆汇· Ge Long Hui·2025-05-30 01:47Core Viewpoint - Xiaomi reported strong Q1 2025 performance with revenue of 111.29 billion, a year-on-year increase of 47.4%, and adjusted profit of 10.68 billion, up 64.5% [1] Group 1: Financial Performance - Q1 2025 revenue reached 1112.93 billion, reflecting a 47.4% year-on-year growth [1] - Adjusted profit for Q1 2025 was 106.75 billion, marking a 64.5% increase compared to the previous year [1] - The mobile and AIoT segments showed improved operational efficiency, with a gross margin of 22.8% and a decrease in operating expense ratio to 11.4% [1] Group 2: Mobile Segment - Xiaomi regained the top market share in mainland China with a 40% increase in smartphone shipments, totaling 13.3 million units [2] - The average selling price (ASP) of smartphones increased by 5.8% to 1210.6 yuan [2] - Internet revenue from mobile devices reached 9.1 billion, up 12.8% year-on-year [2] Group 3: IoT and Smart Devices - IoT business revenue grew by 58.7% to 32.34 billion, with smart home appliances seeing a 113.8% increase [2] - The gross margin for IoT reached a record high of 25.2%, up 4.7 percentage points [2] - The tablet segment saw a 56.1% increase in shipments, entering the global top three [2] Group 4: Automotive Segment - Q1 2025 saw 76,000 vehicle deliveries, with an ASP of 238,000 yuan [3] - Revenue from smart vehicles and AI-related businesses was 18.58 billion, accounting for 16.7% of total revenue [3] - The gross margin for the automotive segment improved to 23.2%, indicating ongoing scale effects [3] Group 5: Strategic Outlook - Xiaomi's competitive advantages include strong technology investments, supply chain management, and marketing capabilities [3] - The company is focusing on long-term strategies in AI, high-end products, and global expansion [3] - Revenue projections for 2025-2027 are estimated at 501.5 billion, 634.4 billion, and 733.2 billion respectively [4]