E.L.F. Continues To Disrupt The Beauty Business By Acquiring Hailey Bieber's Rhode For $1 Billion

LONDON, ENGLAND - MAY 17: Hailey Bieber attends the Rhode UK launch party with Hailey Bieber at ... More Chiltern Firehouse on May 17, 2023 in London, England. (Photo by Dave Benett/Getty Images for Rhode)Dave Benett/Getty Images for RhodeEver since E.l.f. Beauty came on the scene, it’s been in the business of disrupting the beauty industry. “We were founded in 2004 and have sought to disrupt the traditional beauty model of high prices, long product cycles and traditional advertising,” it stated in its firs ...