e.l.f. Stock: Is Its Rhode Buy a Genius Move or a Risky Gamble?

When the news hit on Wednesday that e.l.f Beauty (ELF 0.42%) was spending up to $1 billion to acquire a beauty company called Rhode, I quickly turned to the most authoritative expert I knew on the subject: my teenage daughter. I asked her if she had ever heard of the brand. In response, she quickly showed me her Rhode smartphone case, which securely holds a Rhode lip gloss in place.That immediately told me that this acquisition could be transformational for e.l.f. However, I also know that not every celebri ...