Meta Platforms(META) The Motley Fool·2025-06-02 22:14Core Viewpoint - Meta Platforms is experiencing a significant increase in stock price, attributed to plans for leveraging artificial intelligence (AI) to enhance revenue generation [1][5] Group 1: AI Advancements - Meta plans to allow advertisers to create ads entirely through AI, enabling microtargeting of consumers [2] - The company aims to expand its AI toolset, currently limited to certain ad enhancements, with a full rollout expected by the end of 2026 [4] Group 2: Advertising Focus - Advertising constitutes nearly all of Meta's revenue, highlighting the importance of maintaining a competitive edge in this area [5] - The commitment to AI development indicates that management is actively working to sustain its dominance in the social media advertising market [5]