ARCHOSAUR GAMES(09990) Ge Long Hui·2025-06-03 08:05Core Viewpoint - Zulong Entertainment (9990.HK) reported a strong performance in the first half of 2022, with a revenue of RMB 329.8 million, over 65% of which came from overseas markets, indicating a successful global expansion strategy [1][2]. Group 1: Financial Performance - The company achieved a revenue of RMB 329.8 million in the first half of 2022, with significant contributions from international markets [1]. - As of June 30, 2022, Zulong Entertainment had one game with cumulative revenue exceeding RMB 4 billion, three games over RMB 3 billion, and six games over RMB 1 billion [2]. Group 2: Global Expansion Strategy - Zulong Entertainment has accelerated its "going global" strategy, solidifying its market presence in regions such as Hong Kong, Macau, Taiwan, Japan, South Korea, and Southeast Asia [1]. - The company launched 17 premium mobile games supporting 14 languages across over 170 markets [1]. Group 3: Product Development and Innovation - The company is committed to developing industry-leading games and has received positive feedback for its AAA game "In the Name of Shining" [2][3]. - The game "In the Name of Shining" achieved significant success in its launch, topping various app store charts in multiple regions [3]. Group 4: Industry Recognition - Zulong Entertainment has been recognized as a "potential enterprise" in the top 25 of the "2022 Listed Game Enterprises Competitiveness Report" and received the "White Horse Award" from Gamma Data [4]. Group 5: Future Product Pipeline - The company plans to launch 10 diverse game products, including MMORPGs, SLGs, and shooting games, between the second half of 2022 and 2024 [5]. - Zulong Entertainment is collaborating with major studios like Cameron Studios and Disney for the mobile game "Avatar: Reckoning," which has garnered significant attention [5]. Group 6: Market Challenges and Strategy - The gaming industry is facing both opportunities and challenges in international markets, with a focus on game quality being crucial for success [6]. - Zulong Entertainment aims to leverage its integrated research and operations strategy, diverse game genres, and global IP integration capabilities to achieve sustainable growth [6].