Dollar General's sales are climbing as higher-income shoppers opt for cheaper deals

Core Insights - Dollar General reported a strong revenue growth of 5.3% in the first quarter, with comparable sales increasing by 2.4% year-over-year, indicating robust performance despite previous strong numbers [1] - The growth is attributed to delivery initiatives, including a partnership with DoorDash, which has attracted a new and diverse customer base, particularly higher-income shoppers [1][2] - The company has seen an increase in store visits, with a 1.9% year-over-year rise in first-quarter visits and a 6.5% increase in April visits, suggesting improved customer engagement [3] Delivery and Customer Trends - The partnership with DoorDash has been described as "phenomenal," facilitating higher-income shoppers' access to Dollar General without needing to visit the store physically [2] - Customers are increasingly opting for Dollar General over more expensive retailers, a trend that has continued into the second quarter [3] Store Experience and Product Offering - Dollar General has invested in store renovations to enhance the shopping experience, which has positively impacted sales [3] - The retailer maintains a broad assortment of items priced at $1 or less, with over 2,000 such items available, appealing to budget-conscious consumers [4] - The company has utilized partnerships with suppliers to offer smaller package sizes, a strategy referred to as shrinkflation, to keep prices low [4] Consumer Behavior - The current economic cycle has led consumers to seek affordable luxuries and name-brand products, which Dollar General is positioned to provide at accessible price points [5] - The combination of convenient delivery options and low price points is helping Dollar General attract a new cohort of shoppers amid rising economic pressures on U.S. households [5]