AMC Theatres: New Plan Of Ads Before Movies Won't Detract Moviegoers
AMC(AMC) Forbes·2025-06-05 20:50NEW YORK, NEW YORK - MARCH 05, 2021. Photo an an AMC theater lobby (Photo by Noam Galai/WireImage)WireImageAMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.AMC announced Wednesday that it has partnered with movie ad company National CineMedia to add a “platinum spot” with commercial ads before movies, according to The Hollywood Reporter. The ads, of course, will run in addition to the movie trailers that run b ...