iQIYI(IQ) Prnewswire·2025-06-06 05:51Core Insights - iQIYI has partnered with CGModel.com to exclusively license and commercialize premium 3D digital asset packs, enhancing the commercialization and efficiency of digital assets in China's entertainment industry [1][2] - The initial digital asset pack, "Tang Dynasty Architecture - Luoyang City," includes over 40 high-fidelity models that authentically recreate Tang Dynasty architecture [1][2] - iQIYI aims to expand its Digital Asset Library, which currently contains over 10,000 digital assets, to meet the growing demand for cross-scenario asset reuse in content production [4] Industry Trends - The market for high-fidelity, photorealistic digital assets is experiencing significant growth due to the widespread adoption of virtual production technologies and increasing demand for diverse content creation across gaming, VR/AR, and other applications [3] - Reusable, high-quality digital assets can significantly reduce workloads in both pre- and post-production workflows, leading to improved production efficiency [3] - iQIYI has established itself as a leader in investing in and scaling virtual production, successfully implementing processes for reusing digital assets across multiple commercial scenarios [3] Company Developments - iQIYI's Digital Asset Library integrates traditional 3D techniques with advanced technologies like AI and 3D scanning, expanding asset development capabilities [4] - The effectiveness of the Digital Asset Library has been demonstrated in iQIYI's original productions, which have benefited from shorter production cycles [5] - Notable productions, such as "Southern Anecdote" and "Fangs of Fortune," have utilized the Digital Asset Library, showcasing its impact on production efficiency and immersive experiences [5]